Bounce
Summary
Bounce is a chain of is ping-pong venues based in London. Bounce is elevating the classic game of ping-pong to new heights with innovative games, food, and top cocktails. Bounce has sister companies: Hijingo, Putshack and Flight Club. The goal was to improve user experience, conversion and encourage upselling.
Redesigning Search & Book
Responsible for designing and optimising the search, book and booking management interface to improve conversion rates. Through my work, I successfully enhanced the user flow, resulting in a more streamlined and intuitive process for customers to book and enjoy their ping pong experience.
Exploring Information Architecture & User Flows
I started with low-fidelity wireframing to explore information architecture and user flow options. This allowed me to quickly test layouts, focusing on core functionality and user flow without visual design design details. I assessed navigation through search, booking, and management tasks to ensure an efficient, logical flow. These early wireframes validated key design decisions and set the foundation for high-fidelity designs.
Adaptable Design for Dual Brands: Bounce & Hijingo
In addition to Bounce, the project also required the designs to be adaptable for Hijingo, Bounce’s sister brand. Hijingo’s brand identity and customer experience differ, emphasizing an immersive bingo and entertainment experience. Therefore, it was crucial to ensure that the interface could be customised to reflect Hijingo’s vibrant, fast-paced environment while maintaining consistency in the core user flow, allowing the system to support both brands seamlessly without compromising usability or brand distinctiveness.
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