Work TUI | Tom Solley

TUI

Summary

Leading a team of UX/UI designers at Europe’s largest travel company. The TUI app helps customers to enjoy a seamless travel experience – from booking the holiday, until returning home. The goal is to enrich the user experience and increase booking conversions for TUI’s multiple products. The app alone generates over €1b in revenue per annum.

My current role at TUI is twofold- to lead a team of talented UX/UI designers; and to promote User-Centred Design practices to the wider business. So far, I have created a new design system; managed and delivered the migration to Figma; and established the principles and visual direction for the TUI app.

Team time!

Great design doesn’t happen in isolation. I manage a fantastic team of designers, and together we are responsible for producing the exceptional design work that continues to happen at TUI. Their dedication to delivering exceptional designs is reflected in the quality of work that continues to shape TUI’s digital experience.

Creative leadership

In a leadership capacity, I have created processes for designers to operate in a collaborative and effective way. Most importantly, I take pride in supporting individuals in their craft and professional development.

In my more hands-on work, my responsibility is to guide the UX of the app; using a combination of business goals, research and User Centred Design practices to guide our design decisions. Here are some of the areas where my work had the biggest impact:

Building a design system

When I became lead UX designer, I made it my first priority to migrate from Sketch to Figma, to ensure my team had the most effective design tools.

Before that, as a small design team, there was not really a design system in place. I made it a priority to create this, in order to ensure future projects are delivered with upmost consistency and efficiency.

Driving Strategic UX Initiatives

Set UX direction and produce wireframes for high-impact, strategically important projects. I took complicated and contentious projects and crafting easy-to-understand narratives through visual storytelling.

Streamlining the design teams workflow

We also designed for the First Choice brand, which shared TUI’s code base. By using Figma’s colour and typography tokens, we streamlined our workflow and managed brand-specific styles without manual adjustments. This improved consistency and significantly reduced effort during developer and QA handoff.

Selected projects

Below is a selection of key projects showcasing the exceptional UX design delivered by my talented team. I supported each of these features by shaping the overall design strategy and ensuring a cohesive user experience throughout.

TUI